denim on denim

During London Fashion Week, a collection seemed to completely redefine itself as a brand. Acne, the once labeled high end streetwear brand is changing many peoples minds about what to consider it as some have now claimed its moving directly into the high-fashion world. The Spring/Summer 2012 collection was full of inspiration from Acne’s head designer Jonny Johansson’s recent vacation to Marrakech, Morocco.

After the show, Jonny explains that when he went to Morocco bored in advance of all the fashion clichés the place had birthed, and left with the unhappy feeling that he, too, had been influenced. That ambivalence made him work extra-hard, apparently, to reconsider the city, and interpret its colors and attitude in a way that felt relevant and urbane. There’s a real sense of the Moroccan culture with in the clothes, as you’ll see in some pieces that you can check out after the jump, with the soft earth tones and textures.